Discussion about this post

User's avatar
Sonal Goyal's avatar

Renaming ETL to ECL feels like a small shift, but it captures something important: the "Link" step is where most data strategies quietly collapse. Organizations invest heavily in Extract and Contextualize — clean pipelines, semantic layers, data contracts — and then assume entities will just... align. They don't. The same customer appears as five records across CRM, billing, and support systems. The same supplier has three different names across procurement and finance.

Without resolving identity across systems, your context layer is built on sand.

What's exciting about the AI era is that it forces this reckoning. You can patch over bad entity resolution in a BI dashboard, but an LLM reasoning over fragmented customer records will confidently hallucinate conclusions.

Great edition — the ECL framing is one worth evangelizing.

No posts

Ready for more?